About Us

Sunstate Natural Products Consultants, founded in 2015 by Curt Valva and now partners with industry experts in the Natural & Organic CPG industry.

Curt  has over 30 years of experience in the personal, food, and home care CPG  industry. Prior to founding  Sunstate, Mr. Valva was with Aubrey Organics for 15years holding  various executive positions including President, COO, and GM.  He  previously held similar roles at Estee Lauder, the world leader in  prestige cosmetics in both the US and Canada.  He is an active member of  the NSF task force chartered with writing ‘Organic’ standards for  personal care products in the USA.  He served as a board member of the  Natural Products Foundation and was an active member in the Natural Products  Association.  

As the founder of Sunstate NPC, Mr. Valva consults  with small to mid-sized Natural Products companies.  Focus is on  International sales development, certification, standards, strategy, structure, branding, operations,  and marketing.

Curt has been a guest educational speaker at  NP Expo East, NP Expo West, the Sustainable Cosmetics Summit, NPA,  BioFach/Vivanesse, and Beyond Beauty in Paris.  He holds an MBA  (Finance) from Hofstra University in NY, a BBA in Marketing